Custommade was established by Christian Dam in 2002. It started out with very limited collections where every style was numbered and made out of fabric remains from different Italian fashion houses. Today Custommade has grown to be an established fashion brand with not only a ready-to-wear collection but also a shoe collection to complete the look. The company is driven by founder Christian Dam and Head of design Anne Rasmussen.
Custommade’s vision is to bring magnifique chic essentials beyond all borders to cosmopolitan women around the world. A celebration of women who dress for themselves in flattering and chic styles in order to feel and radiate confidence. The philosophy of the design is self-confident femininity with an utter respect for each piece. Every design has a poetic and dreamy feel that creates a fashion forward “magnifique” look.
The brand identity of Custommade is emphasized by the sophisticated design in a bold, playful and charming way. As the new girl you want to be. It is all about creating admirable fashion for the Custommade muse – for a state of mind. With the limited edition collection of By Numbers, Custommade has kept some of its origin by creating numbered styles made out of luxurious and extraordinary fabrics.
Her personality is sparkling and effortlessly fabulous. A controlled nonchalance. Her style expresses freedom – a woman’s freedom and her independence. This woman. Has a certain feminine atmosphere around her, but at the same time, she is not afraid to borrow simple details from the male wardrobe. She perfectly pairs the cool French spirit with playful Italian crystal details.