Duality and plurality have always been inherent in the language of Prada: juxtaposing different elements, approaches, and disciplines to find a paradoxical harmony in dichotomy. The physical environment of this virtual fashion show – conceived by OMA/AMO – is a personal, intimate space, tactile. Technology appears as chandeliers of monitors and cameras – decoration and use combined – animated in a dynamic ballet with figures that pass through. The soundtrack, composed for the show by Plastikman, British-Canadian electronic musician Richie Hawtin, includes the names of every woman modelling in the show: an entirely new cast who have never walked a runway show previously. For all of them, this marks a debut.
Richie Hawtin has adopted his Plastikman alias to compose an original soundtrack for Prada’s Spring / Summer 2021 Womenswear Show,
The 12-minute track is titled ‘Sin Thetik’, and also arrives alongside a 20-minute ambient version.
It was debuted at Milan Fashion Week, in Prada’s first show since Raf Simons joined Miuccia Prada as the company’s co-creative director.
Speaking about the track, Richie Hawtin said: “Very proud to announce my collaboration with Prada to soundtrack their SS21 collection. Plastikman ‘Sin Thetik’ was created over an intense few weeks and was inspired by my conversations with Raf along with directions for Miuccia.
“The process was new to me, however I always felt the respect and openness from Raf & Miuccia to allow me to explore where the sound of Plastikman would fit in this new context. This is just the first piece of music today, expect more very soon…”