“We look, but we don’t see. We need to touch to see. Touch to experiment, to be curious and to appreciate; to fall in love ”. Touch claims freedom and the need to enjoy our senses. We have lived confined, away from our loved ones, from our everyday pleasures. These are months in which we have missed the physical contact, being able to touch and hug. Touch is born out of social empathy and ethics. It is a tribute to the sector and to society. A collection inspired by the subtle beauty of women, from which the union of a binomial emanates: the classic traditional sewing and crafts, pillars of the brand, and responsible and current dialogue, to refer to the moment in which we live. And so it is that a new generation has been born, marked by a strong character of resilience, which has earned its own voice through “Touch”.
With this sentence, Yolanda Pérez reflects her passion for artisan work and trades. A passion that defines each of her de-signs that comes out of the Firm’s atelier in L’Hospitalet de Llobregat, Barcelona. A look back to move forward. True to her passion for craftsmanship, each Yolancris dress is created entirely by expert seamstresses. Hands that have worked, in a masterful way, very unique and special fabrics. The art of crafts and trades serves to dress modern women, as well as to continue developing new talents and the industry. It is, therefore, a safe investment in sustainability, quality, and timelessness. Hence, the creative director has decided to incorporate the magic of lace from the looms of the iconic Volart company. The sound of the looms in motion, handled by the hands of skilled craftsmen, has been incorporated into the digital presentation of the collection on the VBBFW20. Like a beat that vibrates to the beat of the bride, her courage, and her dress. A tribute to the industry and its continuity. Because Volart’s looms must continue weaving magic in the form of exceptional and exquisite lace, just as they have been doing since 1857.