Realized in Shanghai in collaboration with Nowness China and directed by Qing Fan, Summer wonderland is inspired by Martin Parr’s documentary-style beach photography and showcases holiday scenes taking place in an unidentified “imaginary” beach on an ordinary summer. Through the lenses of a documentary and the language of fashion moments, the film captures Asian girls in SHUTING QIU SS21 between amusement and reflection. “One of my main sources of inspiration for my collections has always been represented from my exotic journeys. While working on SS21, the fact that I couldn’t travel left me with a deep sense of nostalgia and an urge to respond to physical constraints and uncertainty with a message of freedom and light, which took the shape of a summer beach wonderland” said the designer.
Inspired by Russian artist Natalia Goncharova and her colorful neo-cubist paintings, SHUTING QIU SS21 features the brand signature juxtaposition of colorful and loud prints, floral and beaded embroideries, silk metallic jacquards, bold check, and stripe suiting, reinvented in cheerful and bright color palettes and realized in lighter fabrics. “I felt the need to add a playful and cheerful tone and bring a sense of lightness to my woman, which is daring yet soft, powerful yet romantic, strong yet cheerful”. With SS21, Shuting presents elegant, strong, and confident heroines, revealing a lively and light-hearted spirit, yet profound.