It goes without saying that the perfect lip gloss is difficult to find. The search can be long, filled with sticky situations (literally), and result in disappointing purchases that end up at the bottom of your makeup drawer. The holy grail? A gloss with amazing color that stays put, a non-sticky texture that feels good on your lips, and a clean, thoughtful formula made with safer, lip-loving ingredients. Your hunt stops here…Beyond Gloss checks all the boxes—and then some.

When formulating our new-and-improved gloss, we kept three main factors in mind: it had to look good, feel good, and, importantly, it had to do good. The result is a gloss, with high-impact shine and conditioning lip benefits, that takes transparency to the next level with ingredients that care for your lips—and the greater good. Read on for five reasons Beyond Gloss comes out on top:

  1. Smooth operator

“Sticky lip gloss is the best!” said no one, ever. Our formula contains plant-derived jojoba seed oil, which gives Beyond Gloss an ultra-cushiony wear that stays put—without the stickiness. It replaces potentially harmful ingredients like plasticizers and phthalates, which are common in typical lip gloss formulas.

  1. Glossed in the moment

The high-shine finish of Beyond Gloss is courtesy of innovative light-bending technology and CleanCoat pigments, which are wrapped in moisture-rich castor oil for smooth application and a glass-like gleam. Plus, it features our BeyondSmooth Conditioning Complex, a.k.a., a blend of beeswax, candelilla wax, and organic carnauba wax that locks in moisture and gives your lips long-lasting softness. Simply put, this is a clean beauty gloss that performs. Beyond Gloss is shine, redefined.

  1. Real, responsibly sourced vanilla? Makes scents.

What’s that subtly sweet (but not super sugary) scent? Organic vanilla extract, responsibly sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education.

Harvesting vanilla requires hand-pollination and is extremely labor-intensive, and the vanilla industry is historically known for human rights issues. So, we knew we had to do better. This one is rich, complex, and cares for the greater good—that’s helping to change beauty forever.

4. Layer on the luster

Beyond Gloss looks great alone, but even bolder when layered over Sheer Genius Conditioning Lipstick or Color Intense Lipstick. Slick a coat of Beyond Gloss over your favorite shade of lipstick for a fuller, high-shine effect. The custom teardrop applicator makes it foolproof—it distributes the right amount of gloss, perfectly contours your lips, and adds definition. If you struggle with dry lips (especially during the colder months), try tapping Lip Conditioner onto lips before the gloss for extra hydration.

  1. A shade for every occasion

Choose from 14 clean, infinitely wearable shades that range from neutral nudes to bold berry hues. Looking for a punchy color for virtual happy hour? Try sheer bright pink Raspberry. Got a big date? Glide on Amber Shimmer for an irresistible pout. Want just a hint of shine anytime? Go for Quartz Shimmer.

Are you officially convinced to make glossy lips your new go-to? Discover all the obsession-worthy shades to add to your clean routine.