Photography Greg Alexander
Art director Sébastien Vienne
Model Floriane Desmaret @ City Models
Make-up Carne Larchet
Hair Elisabete Godart
© Méphistophélès Productions
This is the eternal story of an artist who falls in love with his creation … No one in the real-life can match this perfection that he created with his own hands. The work that came out of his imagination meets all his expectations.
For days and nights, in full lockdown, Farhad Re cuts the triple organza of silk in a virginal whiteness. The contours appear delicately, and Pygmalion / Farhad applies himself to carving a light, sculptural, architectural silhouette. No less than 500 meters of organza were needed to create the 15 dresses of the collection.
Behind the opacity of the material looms the grace of the woman as seen by Farhad Re and whom he calls Galatea, with skin white as milk, and with whom Pygmalion fell in love … The purity of renewal, of freedom, of letting go – after all these months of lockdown- is also found in the perfectly mastered and hand-shaped geometric shapes that form each dress. An invitation to dreamlike escape, but also to transform the lines of the silhouette like this long chiseled coat, enveloping, comforting, in which we want to snuggle up.
Very attached to the very essence of freedom through his personal history – the mother of the artist of Persian origin fled her country to regain the freedom to think and dress as she sees fit -, Farhad revisits the myth of Pygmalion by giving wings to his Galatea to make her discover the world. A real desire to share this need for the absolute, this quest for the sublime, this inclination to shape in the loved one a soul mate.
