Mariama Diallo, showed her debut RTW collection from her self-financed brand, Sincerely Ria, on Sunday, February 14th at NYFW. Not only is she a supermodel, but she’s an actress and activist as well, speaking for those affected by human trafficking globally.

Titled “The Oshun”, Sincerely Ria’s collection celebrates not only female beauty in all its forms but women themselves. Originally from Guinea, West Africa, Mariama draws a lot of inspiration from her African heritage. Authentic to Guinea’s Fulani culture, the new collection is filled with vibrant colors, captivating designs, and sexy cuts. Diversity and inclusion are also key pillars of Sincerely Ria.

Mariama’s modeling work includes a handful of global campaigns and catwalk shows, including Savage x Fenty by Rihanna, DVF, KKW Beauty, Revolve, Marc Jacobs Beauty, and more.

Mariama has acquired a cult following with a total reach of 8 million across various social channels including Instagram, Twitter, and other platforms. With her massive platform and new brand debuting during NYFW, Mariama and Sincerely Ria are the ones to feature this season.