The Fall Winter 2021 Premiere video was shot at the Centre Pompidou. In today’s disconnected mood, it was essential for Marie-Christine Statz to give the digital experience a home that is associated with the energy of Paris rather than showing in a space with no relation to the current reality.
The key looks are captured in various areas of the deserted Centre. Models are crossing each other on escalators, terraces and in staircases without seeming to see one another which underlines the locked-in and isolated state of today. Various sounds rising from deep inside the Centre, its functional tubes and pipes on the outside of the building as well as the echo of large empty halls create a tapestry of sound like a steady heartbeat. It dictates the powerful pace and rhythm of the presentation that contrast the detached atmosphere.
The 21 looks continue to reflect the longing for a personal armour. Garments that not only make you feel comfortable but comforted, that offer protection without constriction.Weightless threed brushed wool & alpaca blends and double faced fabrics come in coats, wrap-skirts, trousers, jackets and tops. Patted skirts and tops create rounded and soft silhouettes.The colour palette that builds on caramel brown, greys, a deep dark blue and different hues of cranberry, cabernet and burgundy red is accentuated by a bright green and blue. Next to the house’s uniform of monochrome suiting and tailoring, colour blocking looks define the attitude of the collection: a riviera blue oversized turtleneck is paired with wide wool trousers in plum, amazon green trousers made of buttery leather are styled with a multicoloured fitted sweater.
GAUCHERE is a French prêt-à-porter house founded in 2013 by the designer Marie-Christine Statz. Her vision is to cre- ate garments that point out the individual. At the heart of GAUCHERE is the art of tailoring, the appreciation of materials as they are and the translation in pure geometric structures and sculptural volumes. Marie-Christine’s intuitive designs are expressing the mood of today while aiming for permanence and timelessness.
Watch the GAUCHERE presentation here
Art Direction / Stylist: Sheila Single
Director / DOP: Clément de Hollogne
Casting Director: Paul Louisor
Hairstylist: Christian Eberhard
Make-Up: Anthony Preel Sound
Creation: Nuits Noires
Production: Cinq Etoiles Productions
Post production: Everest Studio
