Global Trend Forecasting authority WGSN, and Coloro, The Color System, announce the Key Colors 2023. “Digital Lavender” will take the lead as Color of the Year 2023.
“Digital Lavender is a gender-inclusive color that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023. Its sensorial quality makes it ideal for self-care rituals, healing practices, and wellness products, and this purple will also be key for consumer electronics, digitized wellness, mood-boosting lighting, and homewares.”
WGSN’s color forecasts have historically proven extremely accurate and have set the tone for global fashion, beauty, lifestyle and various other industries. It is their invaluable insights that allow businesses and consumers to be privy to the most important trends before they reach mass appeal.