Fast Fashion brand Zara will be debuting a cosmetic line that will include products for eyes, lips, face, and nails and was developed with British makeup artist Diane Kendal — who is known for creating runway looks for designers like Proenza Schouler, Tom Ford, and Marc Jacobs. The collection touts over 130 colors, self-described clean formulas, and refillable packaging. It will launch on May 12.
Zara is hoping shoppers will turn to them as their beauty destination and is focusing on what sets it apart from other fast beauty launches. They are emphasizing its products as a “clean” status, citing formulations in accordance with European regulations, which are much more stringent than in the US, as well as its commitment to refillables.