Bella Dahl was founded on the principles of sustainability, laid-back living, and sophistication that inspire women to combine comfort and style in their daily lives. Now, the LA-based brand is bringing its core values to life with a pop-up shopping and art installation at Selfridges in London. The thoughtfully curated pop-up collection features fan-favorite Bella dahl pieces that include the sustainable Tencel™ fabric, an ultra-breathable material derived from sustainable wood sources. An ode to eco-conscious living and female empowerment, the pop-up also features a beautifully designed art piece by a local artist from the U.K., Anu Ogunmefun – a tree sculpture adorned with 200 handmade, illustrated Tencel™ leaves.
“We wanted to create a beautiful ‘Instagrammable’ moment in-store that will mark the return to retail, the beginning of summer and the lifting of restrictions – introducing U.K. customers to Bella Dahl’s brand that celebrates women and the environment,” says Senior Vice President of Sales and Marketing, Steven Millman.
Bella Dahl is aiming to create a truly unique and celebratory experience that intertwines style with nature and is not “trendy” but rather “on-trend.” It hopes to authentically motivate shoppers to reconnect to their communities on a more personal level, reinforcing a positive and uplifting environment. The pop-up brings California vibes to the U.K. in the form of beachside-inspired clothing made for looking and feeling your best every day.
Experience Bella Dahl for yourself by shopping at the pop-up at Selfridges in London this 2021 summer. Continue building your Bella Dahl essential wardrobe with effortless, sophisticated styles that you can live in and love at belladahl.com. Curate a closet that’s equally as fashionable as it is ethical. For a daily dose of casual California, style follow @belladahl on Instagram and tag #heydahl to share how you style your favorite pieces. Bella Dahl – Soft on you, softer on the planet.