SHEIN will be hosting the first-ever SHEIN X 100K Challenge series this summer. The 4 episode series will feature a star-studded panel of judges including Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons, and Laurel Pantin. The Be Bold, Be You challenge will kick off with 30 emerging designers, who will compete for a chance to make it to the final top 5.
The 5 finalists will earn the opportunity to fly to Los Angeles for the finale and a once-in-a-lifetime chance to be mentored by the judges (1-on-1) during the final challenge: Be You!. The winning designer will be announced on the series’ last episode: Sunday, September 12th, and will take home the grand prize of $100,000.
These SHEIN X designer creations will be showcased during SHEIN’s Fall/Winter 2021 virtual fashion show and streamed to millions of viewers globally. The SHEIN X 100K Challenge series begins on Sunday, August 22nd, via SHEIN’s free app as well as SHEIN’s official YouTube, Twitter, Instagram and Facebook.
SHEIN launched the SHEIN X designer incubator program in January 2021. The ongoing program aims to provide emerging fashion designers the opportunity to partner with SHEIN and take their brands to new heights. The online series program is one of many large philanthropic initiatives from the brand in 2021, and aims to bring people together in celebration of fashion.
Download the SHEIN app on iPhone or Android at the Apple App Store or visit www.shein.com for more details.
Episode Air Dates
Sunday, August 22, 2021 (2:00 PM- PST)
Sunday, August 29, 2021 (2:00 PM- PST)
Sunday, September 5, 2021 (2:00 PM- PST)
Sunday, September 12, 2021 (2:00 PM- PST)
Click HERE to sign up for SHEIN X
SHEIN X provides emerging fashion designers and illustrators the opportunity to partner with SHEIN, and take their designs and brands to new heights. Specifically developed to offset recurring infringement issues within the industry, SHEIN X offers emerging talents to grow their revenue streams, gain exposure, and tap massive Gen Z audiences across the globe.
The platform will amplify the designer’s product and brand to the massive global SHEIN consumer base while highlighting each of their unique and stylish brand identities. SHEIN will work closely with the designers and take them from the inception phase to sampling, production, and distribution (via the SHEIN website).