YALOO DIAMAX BRINGS FEARLESS RADIANCE AT MILAN FASHION WEEK

imminently The Yalu Group has established a new high-end brand, Yaloo Diamax, which is founded on the core cultural concept of multi-sensory goose down and fearless radiance. This concise yet impactful declaration not only showcases the brand’s commitment to product quality and design innovation, but also emphasizes the unique position of this series among high-end brands.

Yaloo Diamax is more than just a piece of goose down clothing; it is a perfect embodiment of the concept of high luxury and superior goose down fabric technology. Whether it be in terms of warmth, comfort, or fashion, it caters to the diverse and multi-sensory needs of consumers. The Yaloo Diamax collection not only drives the internationalization of domestic clothing brands and enhances brand recognition, but also ingrains Chinese ingenuity deeper into people’s hearts, inspiring more exceptional designers and brands to contribute to Chinese design.

A magnificent fashion spectacle unfolded on the grand stage of Milan as the Yaloo Group proudly presented its luxurious line of high-end down jackets, known as “YALOO DIAMAX,” in a dazzling debut at Milan Fashion Week. Showcasing the latest Fall/Winter 2023 collection, the event was graced by esteemed guests including Qi Wei, the global spokesperson for “YALOO DIAMAX,” Zhou Lijie, the brand ambassador, and beloved idol Yu Yan, alongside numerous luminaries from the world of fashion media and esteemed overseas fashion bloggers. Together, they witnessed the resplendent moments of this remarkable presentation. Internationally acclaimed Italian designer Michele C and pioneering Chinese designer Tu Bowen collaborated to create a fusion of Chinese and Western aesthetics, delivering a mesmerizing display on the global stage. Tu Bowen’s expertise lies in seamlessly blending Western tailoring techniques with Eastern influences, infusing them with fresh, fashionable vitality and boundless creativity. Michele C, a versatile designer known for his expertise in clothing, particularly in coat and knitting design, showcased his comprehensive professionalism by being involved in every step of the creative process, from conceptualization to color and fabric selection, manuscript development, and fittings.

 

The “YALOO DIAMAX” collection embodies a visual language rooted in the concept of diamonds, reflecting the brand’s DNA of brilliance, luminance, and resilience. It forges a splendid and liberating lifestyle at the intersection of fashion and warmth. The aura, narrative, aesthetics, and exceptional life philosophy of “YALOO DIAMAX” are seamlessly woven into its design vernacular. Michele C brings a fresh international perspective, while

Tu Bowen interprets the captivating allure of Chinese design in Milan, showcasing the might of Chinese creativity and the limitless potential of the “YALOO DIAMAX” collection to the world. In the creation of this latest collection, the design approach starts with the core function of warmth, skillfully blending fashion and technological elements to redefine Yaloo’s brand positioning as a high-end luxury goose down innovator. “YALOO DIAMAX ” caters to the younger generation, using technology and quality as the product’s foundation, infusing “multi-sensory” experiences into daily life. It not only satisfies the desire of young individuals for comfortable, lightweight, and flexible down jackets but also incorporates elements of sportiness and fashion in its design, catering to multifaceted and profound life experiences. Each down jacket is meticulously crafted using the finest goose down materials and impeccable craftsmanship. The team ensures that every detail is carefully conceived and rigorously inspected, aiming to provide consumers with an exceptional and multi-sensory wearing journey.

“YALOO DIAMAX” stands at the forefront of Chinese down jackets, embodying the audacious spirit and dazzling style of the brand. With its exquisite artistry and distinctive design flair, it invites consumers into a fresh realm of comfort, quality, and multi-sensory living experiences. The unveiling of the “YALOO DIAMAX” collection signifies a significant milestone in the brand’s journey towards becoming a high-end leader in the fashion industry.

FALL/WINTER 2023 FASHION SHOW AT MILAN FASHION WEEK

SEE THE FULL FASHION SHOW VIDEO HERE!

Production: ALPR Communication, @alprcommunication | https://alprcommunication.com

Show Production: Nadia Aragona | NaaR Production @nadia_aragona

Make-up + hair: MKS Milano @mksmilano

Music: Alberto Traversi

Video: Alberto Di Bari