“After dressing down for a year, we felt the urge to dress up again. At AREA every day is an occasion, and with this collection, we’ve taken that approach to wardrobe staples. The mundane and familiar have been reworked into exciting alternatives, and previous codes have become more playful and inviting.
Tailoring this season is ultra-feminine, with silhouettes echoing the ‘New Look’ meets 80’s Brit-punk. Shapes range from sexy sweetheart-cropped blazers to boxy men’s jackets with giant heart cut-outs. Hourglass-shaped jackets with detachable hip pads and sharp, black, evening tailoring are both hand-embroidered with crystal.
Luxe eco-cashmere knitwear is realized as crisscross cardigans in grass green and black. Traditional hand-crochet motifs are translated into fuzzy fuchsia separates for the day and bejeweled tops and dresses for the evening.
Our signature heart motif is used to make graphic cut-outs on tailoring but also fun, sexy bustier, and crop top desirable for all occasions.
We’ve felt an incredible energy shift in New York over the last couple of months filled with hope, positivity & love, and wanted to create a collection that reflects that. “
– Beckett Fogg & Piotrek Panszcyzk
Area’s RTW 03 campaign features an iconic cast of inspiring models and muses: Alek Wek, Precious Lee, Lindsey Wixson, Connie Flemming, Yumi Nu & Charlie Nishimura. The project is directed by Ethan James Green atop a twenty-five-story midtown rooftop that perfectly captures the energy and love Area has for New York City.
Directed by Ethan James Green
Art Direction Julia Wagner
Styling Clare Byrne
Hair Evanie Frausto
Makeup Raisa Flowers
Nails Naomi Yasuda
Casting Bert Martirosyan
Creative Production Kareem Burke
Production Second Name
Music Jack Donoghue
