AN INTERVIEW WITH FASHION DESIGNER CHRISTY DIAMONT

The designer Christy Diamont loves art in general and particularly fashion.

‘I have always loved drawing, painting, creating particular and authentic designs.After my studies, I decided to create my own brand in order to be able to give free rein to my overflowing creativity. This is how I got into entrepreneurship as an artist.’ – Christy Diamont, LUC ANGEL

Luc’Angel is a brand that produces haute couture and ready-to-wear clothing. Luc’Angel is the art of know-how. We create styles and universes specific to each person. Passionate about art for years, the pieces are unique, each new collection is refined, adding small artistic touches.

Itimādpur AN INTERVIEW WITH FASHION DESIGNER CHRISTY DIAMONT  

When was the Luc’Angel brand born?

Luc’Angel has always been a childhood dream, I have always been passionate about fashion, after obtaining my baccalaureate, I enrolled in a fashion school here in Brussels finally to perfect my art, after my studies, so I decided to create the Luc’Angel brand.

When did you open the first store and how did you achieve this significant success?

In 2021 we took the plunge and opened the first thanks to several connections via social networks and other meetings and a lot of marketing.

What is the most challenging issue for you as a fashion designer ?

The most difficult problem is that we lack a real support structure, of course there are some. But much more for creators who want to succeed on the national or international level and who do more ready to wear. Regarding designers who make tailor-made or haute couture, it’s really not easy. 

What is the main two-way impact of social media for your brand, shopping and brand marketing?

Social media has a huge impact on the evolution of my brand. For me they are essential and it is also thanks to these social media that I was able to publicize my work and my brand. Having several articles talking about the Luc’Angel brand further strengthens the confidence of prospects and potential customers and gives credibility to my work.

However the negative side of social media that I deplore is the hacking of accounts and scams, after several hacking attempts, they finally managed to hack my Instagram account. While he was blackmailing me, I remained very calm, out of the question of panicking,

Fortunately for me and unfortunately for them, I know a little about computers, so I was able to recover my account very quickly after only two hours of time.

How do you manage to connect with your customers and what kind of actions do you take for that?

The majority of customers come from social media, thanks to several prospects.

But also small collaborations with several blogger pages and of course collaborations with some private showrooms.

What do you think is difficult today for a fashion designer?

To succeed in standing out, to succeed in making your work known, to succeed in making a small place for yourself. It’s such a competitive environment, but also very closed, talent is not enough, you really have to put your hands in the dough.

You have to be disciplined, rigorous, and very creative.

How do you think fashion weeks can play an important role for Luc’Angel?

The fashion weeks play a big role for Luc’Angel, because it’s more credibility for the brand. But also Opens several doors. As a designer, it’s an unmissable event, it’s the accomplishment of silk, the result of her work, her hard work.

After working for months to create a collection, and then come and present the result in front of an expert, knowledgeable audience, to be congratulated for that, it’s really incredible. This moment is magical. It’s a form of approval, confirmation, personal satisfaction, it’s a victory that we celebrate.

Tell us the most exciting things about working with celebrities. Name some celebrities you’ve collaborated with.

What are the next steps for your label, in order to grow further?

I would like to expand my horizons by setting up the Luc’Angel brand in Milan, London, New York, Paris, just to name only a few cities there.

But also by putting online a range of accessories, including bags and shoes. 

Website: https://lucangel.be