Tag: gen z

Gen Z Makeup Trends, Explained By Makeup Artists

Gen Z might be the most beauty-savvy consumers in the game, and makeup trends show they’re also the most adventurous. While consumers once sought Instagram-perfect pouts, expressionism is now the name of…

Zara Debuts Beauty Collection

Fast Fashion brand Zara will be debuting a cosmetic line that will include products for eyes, lips, face, and nails and was developed with British makeup artist Diane Kendal — who is…