With the whirlwind of many countries expecting or currently seeing an economic slow down due to the COVID-19 virus, here in the U.S. is no different. In the last three to five years, there has been a massive uptick in influencer affiliate programs and with some brands that pay anywhere from a seven to thirty percent fee. Affiliate programs have made it possible for some influencers to make this their primary income.
But with the retail sales slow down, many brands and companies have already put a halt to their affiliate programs. As of this week, several such as Macy’s and Ulta have temporarily suspended their affiliate programs therefore not paying any sales commissions to influencers.
With these global changes in the current market, where will this leave the influencer who has made it their job sharing images of a particular brand? Not all influencers will be affected, there are those who have already established themselves with brands and can sustain their income. Either way this is going to be a tough road ahead for some.