Fashion industry platform WWD’s China partner announced they will launch a six-week sustainability-focused campaign to extend through the 50th anniversary of Earth Day, until the end of April.

They have kicked off a social media campaign called “Kind to Earth, Fashion for Future,” which is a call-to-action for the fashion community to increase sustainability awareness efforts.

This is the first for WWD China as their team will lead digital producers to unveil “Digital Fashion Week”.  According to a statement, they plan to debut this fashion week on April 1 and will show the best of sustainable fashion presented by Chinese and international designers and brands.

In the wake of the current coronavirus, expect to see brands shift to digital fashion week and companies plan digital conferences.