A TALK WITH MOLLIE JATEN ABOUT INNOVATION THROUGH DESTRUCTION

twelvefold Mollie Jaten proposes innovative garments, born of continuous research and experimentation, with a streetwear + cozy touch. It offers a wide range of garments, always in continuous evolution and the manual processing gives the creations those peculiar characteristics of non-uniformity and particularity, so each creation is unique. Wearing Mollie Jaten’s creations is a choice of ethics + is inspired by the Beauty of Destruction.

Pombos

A TALK with Mollie Jaten exclusively for VPRCOM Magazine!

What do you think is the biggest challenge for a young brand right now?

I am a young brand right now, so for me the biggest challenge is being noticed. It’s hard to stand out when there are so many young designers trying to create a platform for themselves. Luckily, we have social media which definitely helps with this challenge! 

How do you want to achieve the long-lasting concept for your brand? 

I think having timeless pieces is important to be a successful designer. Although a lot of my garments are “trendy” at the moment, I think my overall concept of military aesthetic is something that will always be relevant. A lot can understand and appreciate the references which I believe will make my brand long-lasting.  

How far do you go in terms of sustainability?

I try to upcycle where I can. One of my favorite garments is a pair of shorts completely made from used army duffle bags. 

Where could you serve as a role model for others?

I think I’m a good example of “going after what you want”. When I decided to build my business I had no idea what I was doing, but I really wanted to make it happen. I think I could inspire young designers to do the same. You really will never know until you try, and I’m so glad I made the decision to try. 

How do you want people to feel when they wear your clothes?

I hope when people wear my clothes they feel confident, and cool. I want them to feel like they are the best versions of themselves when dressed in MOLLIÉ.

What advice can you give to young designers regarding the sales?

The best advice I’ve received regarding sales is that they most likely won’t happen instantly. I think being patient is important, and I’ve learned that while selling my line at Flying Solo NYC.  Give the customer a chance to know your brand and trust it. The best advice I can give to young designers is be realistic with yourself. 

CREDITS: 

Photography: Nicolette Cramer
Lauren Wright

Models:Taylor Ratliff, Sarah Horning, Nathalie Gratas, Julia Arcieri, Grace Arcieri, Christian Rasnake, Fiona James, Caroline Thomas, Emily Fry, Haiqi Liao