Maliko is an artisanal luxury shoe and accessory brand based in Nigeria. In the past few weeks, it’s been a chaotic time for the country Nigeria. Police brutality has kept the entire country on a halt and it has been life-threatening as a creative because they do not move freely in the same country where they are from. Making a collection that is inspired by time consciousness could not have been better.
Maliko’s Spring Summer 2021 collection seeks to evoke emotions on the intricacies of time and how time if managed can be of great advantage to us as humans.
A STITCH IN TIME
“I have always been inspired by my grandmother’s love and lifestyle towards the significance of time. She attached so much intent to the values that came with time, and how important it was for things to be done before, or at the exact time. Procrastination was the villain in her story, and of course, the heroes/heroine were the success stories that came with getting things done as at when due”.
These were the words of Creative Director, Ebuka, as he gave an entire run-through of how spending an enormous amount of his childhood and teenage years with his grandmother hugely influenced him and invariably, the “A Stitch in Time” collection.
“Because I spent so much time with her, the culture was unconsciously imbibed in me. To this, I would forever be grateful. Those very memorable years with her have purposed me and my team to build a brand that values the essence of consciousness, whilst also keeping intact the values of production”, he goes on to say.
In respect to the above, and to the very end of nurtured growth for this collection, Maliko decided to generously explore the intricacies of time management, waste management, people culture, and conscious living.
Haven fully explored the merits that come with “more now’s” and “less later’s” especially in relation to the current situations of every individual, we went all out – whilst also upholding our brand values and mission, to using materials that represented a piece of individual struggles when it came to time and its management;
Materials, Techniques and their Representation
Each strand of yarn and leather are a representation of the problems and trouble that comes with singularity, procrastination, and last-minute workings.
- To each problem, is a solution. their weaving, embroidery, and crocheting techniques are a representation of how a solution could be proffered, with the right amount of management and togetherness.
Credits
Brand – Maliko @malikostudios
Creative Director- Ebuka omaliko @Ebukaomaliko
Photographer- Aremu Oluwatobi @aremuoluwatobi
Models- @forevermodelmgmt
Success Ohiri @successohiri
Ediong Amy
Styling Assistant – Hassan Abiodun @amavesstyle
Collection story – Elvis Kachi @elviskachi
