http://cymaticsconference.com/ALFA_DATA/alfacgiapi/perl.alfaZHUO is a New York Fashion brand for sustainable clothing and fashion accessories. It works/collaborates with people who come from different industries. The name “ZHUO” is a Chinese character with multiple layered meanings: polish, refine and think. The name signifies the opposite of fast fashion.
”As the founder of ZHUO, sustainable design is something I will always pursue. I think sustainable fashion is more than just addressing fashion textiles or products. It’s about every step involved in the entire industrial chain —It has so many problems and needs more action.” – ZHUOLIN LIU, fonder + designer of ZHUO – https://www.zhuolinliudesign.com
INTERVIEW WITH ZHUOLIN LIU, FOUNDER OF ZHUO
When did you first realize you wanted to launch a your own label?
When I realized that sustainable needs to start from the source and the existed fast fashion brands are too powerful for independent brands to shake the consumption trend. We need more supports and actions. That’s why I started my own label.
If you could go back and tell yourself one thing before beginning your career what would it be?
Focus on one part of the design and make it excellent.
How do you want your clients to feel when wearing a your brand pieces and in what occasions can be worn?
What you wear reflect what you value. I hope the people who wear my brand pieces hold the same value as we do, and feel special because every piece is one of kind. They can wear it in the evening party or any occasion they want to demonstrate their personality and what they value.
Can you tell us how your collections make a difference to help more the environment?
ZHUO is a brand for sustainable clothing and fashion accessories. It is challenging the traditional definition of fashion materials fabrics. ZHUO is a Chinese word with multiple layered meanings: polish, refine and think. The name signifies the opposite of fast fashion.
In our previous collections, we used recycled wrapping paper and recycled plastic as our main materials. These showed the value that we have as a sustainable fashion brand.
There is one important person, in your life, who pushes and motivates you to believe in yourself?
I would say that person is myself.
Describe us you as a creative in your personal life and how your feelings influence the creativity process?
Being a fashion designer is a way that I interact with my inner being and society. Fashion reflects the environment I live in and the way I see the world, connecting to issues concerning gender, race, culture, religion, technology… For me, my designs express my view/value in various ways.
Would you like to involve other creatives in your future projects and what do you think is the main mission of the CO-BRANDING concept?
ZHUO works/collaborates with people who come from different industries. So yes we would continue to collaborate with other creatives in our future projects. Experimenting/creating new material is still going to be the main mission of the CO-BRANDING concept.
What is the slogan of your brand?
You are not only able to love sustainability, you can wear it!
What are the next steps for your label, in order to grow up more?
Sustainable design is something ZHUO will always pursue. Our new accessories collection will come soon. In the future, I want to develop more techniques to incorporate different recycled/environmentally-friendly material in fashion clothing and accessories pieces.