Beauty influencers have found a new niche in ASMR videos.
The 1,000-square-foot shops-in-shop feature about 50 prestige beauty brands.
This SPRING SUMMER 22 collection is called ‘Preferred Love’ and is all about fresh and beautiful silhouettes and the exquisite balance of each tailoring detail.
The brand kept up growth during the pandemic when much of the industry struggled. Now with fresh capital, it’s in expansion mode.