Offering a line of yoga, fitness clothes manufactured in Italy with the finest fabrics, Varenna is a brand that is making a huge impact in the world of activewear.
Leading the brand are a dynamic trio made up of Creative Director, Arantxa Gandini, who has over 20 years’ experience working at Prada, her brother CEO, Felix de Iturriaga, an ex-Inditex executive, alongside CFOO, Olivier Lepoutre, a textile engineer.
Inspired by Lake Como; the elegance of its villas, the balance with nature and a millennial print tradition due to the silk industry gave the brand the vision to create something unique. Varenna merges the latest trends with the finest Italian fabrics to create the most sophisticated luxe athletic designs, all made in Italy.
The brand believes heavily in sustainability and heavily invests in research and development to ensure the usage of fully recycled and recyclable garments. Varenna’s ethical business model involves collecting old garments and recycle them to produce new products.
For the season, Varenna’s SS21 collection is made of fantasy and staple products in seasonal trendy prints and colours. All of the fantasy garments are part of a limited-edition capsule with 250 pieces available as they are luxury handcraft pieces at an affordable price.
The collection includes leggings designed for achieving the maximum comfort with yoga and Pilates in mind. Bra fantasia with mesh provides a smooth fit and natural shape, technical tank tops include attractive designs and open backs and organic cotton-touch t-shirts and cardigans become the perfect everyday basic.
We absolutely love Varenna’s offering in special sizes, without a premium price so that their garments are accessible to all women.
For those who are passionate about fashion as much as about wellness, it can be difficult to find a brands who have a balance, Varenna does both elegantly and effortlessly, with excellent quality and the highest technical performance.