Last night’s 93rd Academy Awards although saw multiple franchises walk away with the coveted Oscar statue, but Sunday’s Oscars were an expected rating washout.
In delayed fast national results just released by Nielsen, the 93rd Academy Awards were watched by a mere 9.85 million, with a dismal rating of 1.9 among the 18-49 demographic.
That is an all-time low for Hollywood’s biggest night – by a huge margin.
In fact, it is a drop of over 58% in terms of audience from what the previous low of the 2020 Oscars snared on February 9 last year. In terms of the key demo, the 2021 Oscars is down a crushing 64.2% in the earlier ratings from the 2020 Oscars.
Still, while the number from last night’s Union Station-set show may be jaw-dropping, no one is really surprised by this year’s Oscars falling to a low.
Coming off years of declining results in general, plus the last several months of the little-watched virtual awards show, theatres closed due to the coronavirus pandemic, and a slate of Oscar nominees that lacked big-name recognition, the Disney-owned network and AMPAS have long known they were in for a drubbing. It was only a matter of how bad things were going to be, not if they were going to be bad – and it was bad.
ABC plans on officially releasing their 2021 Oscar data tomorrow when the final numbers are in. As other broadcasters have done with similar big-ticket events over the past year or so, those numbers will incorporate at-home viewing across all domestic time zones, as well as out-of-home viewing.
This year the more than three hours long Academy Awards were also available online on the Hulu+Live platform, ABC.com, YouTubeTV, the ABC app, and a handful of other options. Whether or not those numbers will become part of the final jambalaya is TBD, but obviously, ABC and AMPAS wanted to get the biggest bang they can for their devalued Oscar bucks.
There will be an update with those results when they come in– though don’t expect that all-time low status to change. Disney-controlled Hulu is the streaming home of Nomadland, which won Best Picture, Best Director for Chloe Zhao, and Best Actress for Frances McDormand.
Article courtesy of Deadline